Get the word out, the right way. From website content to SEO packages, our copywriting and digital marketing services are designed to help get your business seen by more eyes.
Words are pretty important. They communicate our thoughts and ideas in everyday life. But, it goes a little deeper than that… When used well, they also have the ability to connect, persuade, and inspire action. If you’re after more sales or clients, you’re probably looking for words that do just that.
That’s where the power of SEO copywriting comes in. Copywriting is the art of crafting words and messages that sell, persuade, and influence. In practice, it’s not just about stringing together sentences; it’s about understanding the motives of your target audience and using language to connect with them on a deeper level.
At Word Baby that’s what we do. Our SEO content writing services are carefully crafted to not only improve your search engine rankings, but also to engage and convert potential customers. You won’t find us keyword stuffing, because that’s not effective in the long run. Instead, we focus on creating high-quality, valuable content that your target audience is actually searching for.
Quality SEO copywriting means understanding a brand’s voice, tone, and messaging. It involves researching competitor keywords, analysing search trends, and creating engaging content that is optimised for both readers and search engines. We work closely with our clients to ensure that every piece of content we create aligns with their brand and represents their values.
Blogging is a great way to drive traffic to your site and improve your SEO ranking. However, when running a business (that isn’t a copywriting business), there often isn’t a lot of time left over for monthly blogging. Let us help you by writing unique, optimised blogs for your site that help you to reach a wider audience and establish yourself as an authority in your industry.
Your website is often your first point of contact with potential customers, so it needs to make a good impression! We conduct thorough keyword research and implement SEO best practices in all our website copywriting to ensure maximum visibility for your site. Additionally, we continuously monitor and update our strategies as search engine algorithms evolve, keeping you ahead of the competition
Okay, maybe you shouldn’t be asking your barber if you need a haircut, but let’s face it – most people turn to search engines like Google when they’re looking for something. Whether it’s finding a local plumber to fix that dripping tap or searching for the best deal on a new laptop, we’re all getting out our phones and typing in words we think will bring up the best results.
Search engines have become an integral part of our daily lives, and if your business doesn’t show up on the first page of search results, chances are you’re missing out on potential customers.
Enter SEO content strategy. By optimising your website content with keywords and phrases that your target audience is searching for, you increase your chances of showing up in their search results. This not only drives more traffic to your site, but it also positions you as a relevant and trustworthy authority in your industry.
To add to this, SEO copywriting isn’t just about ranking higher on search engines – it’s also about engaging and converting those potential customers once they land on your website. By creating content that resonates with your audience and addresses their pain points, you can build credibility, ultimately leading to more conversions.
We’ve tried to make ordering SEO copywriting services as easy as ordering your morning coffee. Alright, maybe it’s a little more in-depth than that, but with online ordering, we promise to make the process as seamless and straightforward as possible. We offer a range of packages, each designed to meet different needs and budgets.
With three website copy packages, and three ongoing SEO retainer packages, you can simply pick the one that best suits your needs and budget.
Each website copy package includes a set number of pages and word count, with the option to add on additional pages for an extra fee.
5-page website copy package
AUD
+ GST
5-page website copy package
AUD
+ GST
5-page website copy package
AUD
+ GST
Our ongoing SEO retainer packages all include monthly content planning, creation, and optimisation to ensure your website’s content stays relevant and effective. Each package also includes the set up and optimisation of Google My Business, and tracking using Google Search Console and Google Analytics.
Ideal for new and small businesses
AUD
/Month
AUD
/Month
Ideal for medium-sized businesses
AUD
/Month
AUD
/Month
Ideal for large and enterprise businesses
AUD
/Month
AUD
/Month
Whether you’re looking for a one-time website copy revamp or ongoing SEO copywriting services, we’ve got you covered.
Send us a message if you’d like to know more about any of these packages, or how to choose the best one for your business’ needs. Ready to go? Purchase the package you want online, fill in the form, and we’ll be in touch within one business day to get started on your project!
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/per month
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You may think words are just something you have to put on a page to make it look more full, but the right words can do so much more. SEO copywriting involves a delicate balance of creating engaging content that’s also optimised for search engines. You don’t want to sacrifice one for the other, and that’s where our expertise comes in.
Each business is unique, and so too are its content needs. That’s why we work closely with our clients, taking a collaborative approach to create customised solutions that align with their unique brand voice and messaging.
Let’s face it, the feeling of being ripped off as someone adds fee upon fee onto your order isn’t very nice. Upfront pricing and transparency are two of our core values at Word Baby. This means the package you choose will be the amount you pay for the project, with no hidden extras. If you’d like a specialised quote for a different job, we’re also happy to help. Get in touch and we’ll work with you to provide a tailored solution for your needs.
We strongly believe in the power of collaboration. As such, we strive to work closely with our clients, taking the time to understand the brand, target audience, and objectives. This allows us to produce content that truly resonates with your audience, achieving your specific goals. You know your business better than anyone, so we’ll sit back and listen to your ideas before providing our expertise and guidance for your project.
With millions of websites out there, you want your business to be visible and stand out from the competition. We’re well-versed in digital marketing strategies and understand how to write content that not only engages readers but also drives traffic to sites. We bring our unique blend of creativity, strategy, and expertise to every project, helping businesses like yours shine amongst a crowded digital landscape.
SEO can bring in a lot of positive results for your business. Regardless of whether you’re interested in blog writing, website copywriting, competitor analysis, Google My Business optimisation, or any other digital marketing content service, we’re more than happy to help. Click below to browse through our packages:
We have experience copywriting and completing SEO for a number of different clients, across a wide range of industries. Our copywriters have produced stellar content for:
“Sarah is such a pleasure to work with! She is very approachable, great with content ideas and content execution. I’ve also appreciated how responsive Sarah is to emails and she has always met our deadlines which has been amazing!”
Choose one of our packages and let’s get started! Don’t see one that fits your needs? Shoot us a message and we can discuss a custom solution for your brand.
Have a question about SEO copywriting, content creation, or our services in general? We’ve got answers!
If you’ve been wondering just why you should invest in SEO copywriting services rather than using ChatGPT, you’re not alone. Many people have questions about the benefits of human SEO copywriting when compared to AI writing tools like ChatGPT. Afterall, if you can get AI to write your pages, often for free… Why not just do that and save the cash?
The main problem is that AI simply imitates creativity. While this can be helpful in small doses, when full articles or pages are written by AI, the content can often sound pretty generic… Or worse: disjointed and unnatural.
And it’s not just other people that pick up on this; Google has also stated that original, quality content is preferred. This preference is shown through Google page ranking, the very thing many businesses are striving for in order to get their product or service seen by more eyes.
It makes sense. Google wants people to continue to use their site as their go-to search engine, and the way they maintain that reputation is by ensuring high-quality content shows higher.
So, while AI writing tools are great for generating ideas or small snippets of text, having a human craft your blog or website copy is a good option for those focused on unique content that ranks.
Professional copywriters have a deep understanding of how to optimise your content for search engines. To add to this, typically, humans are better at understanding specific audiences which can be crucial for connecting with readers on a deeper level.
Human SEO copywriters also have the ability to adapt quickly to feedback and changing trends in real-time; an important skill, particularly in dynamic industries. Plus, they’ll spend the time researching and understanding your brand voice and tone to ensure consistency across your website and blogs.
The intuitive understanding and emotional depth a human brings to copy is unparalleled (but as human copywriters, we may be a bit biased!).
We always aim to get back to our clients within 1 business day of the initial contact. This means if you send us an email Monday morning, you should expect a response by the following morning (or maybe earlier, if we’re feeling particularly sprightly!).
After having a quick chat to make sure we fully understand what you need, we’ll begin working on your content. If it’s an SEO blog post or real estate copy, we’ll endeavour to have it back in front of your eyes within 24 hours, so you won’t need to wait too long at all! If it’s a full website we’re writing, you’ll have the full collection of content before you and ready for review within 7 to 14 business days.
We understand the excitement that surrounds launching a new website or blog, and we want to help you get your content up and running as quickly as possible, without sacrificing quality.
SEO copywriting and traditional copywriting may seem similar on the surface, but they have distinct differences in their purpose and approach.
The primary goal of traditional copywriting is to persuade or convince readers to take a specific action. This could be buying a product or service, signing up for a newsletter, or attending an event. Traditional copywriters often use persuasive language, storytelling techniques, and emotional appeals to engage readers and encourage them to act.
SEO copywriting does a bit of this too, but there’s also a focus on optimising the content for search engines. This is done to improve your site’s visibility and ranking. To optimise copy content, we use a number of different SEO techniques, such as incorporating relevant keywords, updating meta descriptions, titles, and headings, and creating high-quality backlinks. The ultimate goal of SEO copywriting is to attract organic traffic from search engines and drive conversions on the website.
In summary, while both traditional and SEO copywriting aim to engage readers and drive action, SEO copywriting also has the added goal of improving search engine ranking. This is beneficial for businesses seeking to increase their online visibility and attract more organic traffic to their site.
The length of a homepage can really vary. Technically, you don’t have to have any words on it. You could have a big smiling photo of yourself doing a thumbs-up. But technically, you could also rock up to work tomorrow in your pyjamas. That doesn’t mean that either choice is a particularly good idea.
One way that Google judges the credibility of a page is by its length, i.e. the number of words written on it. This generally means the longer the better. In saying that, you don’t want to have content for the sake of it. Each word should be carefully crafted and serve a purpose in engaging your audience.
At Word Baby, we recommend a minimum homepage word count of 500-words, as this will give you enough space to introduce yourself, explain what you do, showcase your expertise, and provide a call-to-action for your readers. If you provide a large number of services, or are interested in competing with other, more established sites, you may wish to go longer.
Keep in mind that longer pages are typically looked on more favourably by search engines. If you want to begin with a shorter homepage, we recommend gradually expanding it over time with high-quality and relevant content.
While there is no specific word count that guarantees success, the key is to strike a balance between quality and quantity.
By now, you may have guessed that we love words. We’re of the belief that you can’t really ever have too many on a page… but placing them as big blocks of text can be a little overwhelming or feel uninviting to readers.
Whether or not adding thousands of words to your website will make it look a little messy really depends on the way the words are added. There are many clever ways to tuck words into nooks and crannies to make a website appear less wordy, and we’re happy to help guide you in that process.
For example, this page you’re reading right now is a little over 3,000 words. It’s visually broken up with headings, paragraphs, and images to make it more manageable for readers (plus there are quite a few words popped in this FAQs section).
While adding more words may seem daunting at first, there are plenty of strategies you can use to make sure your website still looks clean and professional. And if you want a web designer to help you with the layout of your website, we’ve got recommendations galore.
Our three SEO content packages are designed with different businesses and budgets in mind. Those getting started may like to start with the essentials package, while businesses with larger websites may opt instead for the standard or advanced packages.
Commitment got you a little nervous? That’s okay, we’ve all been there! Our month-to-month option lets you have that flexibility to leave us for a more fun, younger model if you feel the need.
Whether you choose monthly or yearly, essentials or advanced, our SEO packages include:
Additional services are added for each tier. You can read more about the different options on our packages page.
Nm, u? Kidding, we do a fair bit. The process will typically look like this:
When we first start working with you, we’ll ask you to fill in a short form explaining your brand’s tone, target audience, and your aims with the project. Then, we’ll call you for a quick chat to learn more about your business, competitors, style guide, and goals for the site.
If you don’t want to have a chat, that’s absolutely fine and we won’t take it personally, but we will ask you to please fill in the form explaining your aims with the project.
Unsure on your tone and style guide? Don’t worry! We’ll happily work with you to brainstorm ideas and develop a consistent and effective tone that best represents your brand.
Once we have all the necessary information, we’ll start on the SEO briefing. To drop the wizard’s curtain a little, this means keyword research to figure out the words you should be targeting, assessing what competitors are ranking for, and (in the case of blogs) exploring relevant topics to write about.
We’ll then begin the writing process, including the on-page content, along with title tags and meta descriptions. When finished, we’ll send the completed work (with highlighted keywords) through to you. If you’d like any changes made at this point, feel free to make suggestions in the Google Doc provided and we’ll make the edits and send the revised content through.
Then, you can upload it to your site, pat us on the back, and tell all of your friends and family how amazing we are (but only if you want to, of course).
We’re so glad you asked! Getting started with us is easy. When you’ve decided on the package that best suits your business, simply proceed to the checkout and make the online payment.
Once payment is received, we’ll send you a short form to fill out about your brand’s tone and project aims. If you need help developing your brand’s tone, we’d be more than happy to give you suggestions and work with you to create a consistent voice.
Unsure of which package is right for your needs, or prefer to pay an invoice? Send us an email at hello@wordbaby.com.au or give us a call on (07) 3073 1553 to have a chat about which one would work best. We’re always happy to talk SEO and copy, so don’t be shy!
